26 June 2010

givenchy returns couture to its roots

26 June 2010
beginning july 6, 2010, access to givenchy couture will be limited to clients and editors who make appointments at the design house's new salon in paris. a townhouse on the place vendรดme will feature the installation of only 10 looks, where distinguished clientele may view and order custom garments.

the decision to forgo runway shows marks a return to the first days of the practice in which couture was an exclusive service, unavailable to the masses, where garments were personalized for clients during private appointments.

photo: new york magazine

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